Got pain and itch? Numb it away with the power of max strength lidocaine. Gold Bond Medicated Maximum Strength Pain & Itch Relief Cream is formulated with 4% lidocaine . the maximum strength available without a prescription.* Gold Bond Pain & Itch Cream starts working fast to relieve itching and pain associated with minor skin irritations . including insect bites . sunburn . minor scrapes and burns . and more. The convenient 1.75-oz. tube makes it easy to keep this pain and itch cream on hand wherever you go. Bring it along on camping trips and stock your medicine cabinet at home. *Among topical analgesics